Last fall, Estee Lauder found Brad Hamann via theispot.com and commissioned him to create Pop Art inspired illustrations for DKNY Be Delicious Limited Edition fragrance.  The campaign so far consists of half a dozen poster images, including a two page comic strip, plus packaging art.  The images appear in full page ads, beach towels, posters, atop taxicabs… you name it!



“The job kept me busy in spurts, off and on, for months,” explains Brad. “The Estee Lauder creative team was fantastic to work with; it was a very collaborative, rewarding relationship.  The fragrance is great, too- my wife loves it!”



The Limited Edition Delicious art program features a lively, comic transformation of the DKNY Be Delicious apple and model. And similar to pop art style and design, the Be Delicious packaging includes ben-day dots, lettering and speech balloons, as well as the depiction of a just-bitten apple.



The comic strip will also appear online and be distributed at the retail counter. Collateral marketing materials include new counter displays, scented stickers of comic illustrations and a reusable tote featuring the comic-ized Be Delicious model which will be offered as a gift with purchase in selected stores.