You’ll be seeing the latest “Priceless” campaign for MasterCard, created by Liz Lomax via McCann-Erickson, everywhere this holiday season.



These images are appearing nationwide and can be found in nearly all major magazines, on billboards, phone kiosks, taxi-cabs, bus shelters and wild postings.



The concept is that if you use your MasterCard this holiday season you could win two identical gifts (one to give and one to keep). This will naturally lead to massive overjoyment!



The assignment was to emphasize the emotion and reaction of the characters. The woman is so totally ecstatic at receiving the two gifts that she’s flooding her house with tears of joy in one scene; in the other, she’s screaming with joy- shattering the windows and mirrors, fish bowl etc.



“This assignment was AMAZING! I had such a wonderful time creating my own characters and environments, and embellishing all the details in the scenes.”